I’ve been saying this for years. Somehow publishers have gotten it all backwards. Ebooks should really be priced at a higher price point than print books because you have IMMEDIATE and convenient access to the product. Read this excerpt about this topic and tell me what you think:
From Digital Book World:
Imagine a cold winter day in New England. Now, imagine wanting a particular book. You have three options, according to Frank Luby, a pricing consultant and former journalist, speaking at the Copy Right Clearance Center’s OnCopyright 2014 conference in New York.
You could brave the cold and, presumably, snow, get in your car, drive to the nearest Barnes & Noble to hope that the store has a copy. If it doesn’t have one, perhaps a nearby location does. You can buy the book from the store and drive home.
Alternatively, you could log on to Amazon.com and purchase the book and have it delivered to your door in a matter of days.
Or, you can pick up your Kindle, Nook, iPad or other e-reading device and have the book in your hands in a matter of moments.
“Ebooks are terribly misnamed,” said Luby. “They’re not a product. They’re a reader service.”
Luby argued that the convenience that ebooks offer over their print counterparts are a great benefit that publishers and retailers should charge readers more for.
“Ebooks should be more expensive than they are, more than print books — a lot more,” said Luby, adding that ebooks are relatively cheap because publishers and retailers don’t properly explain their benefits, namely, convenience.
Read the rest at Digital Book World