Lisa Angelettie

Bestselling Amazon Author

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Article Marketing 101: Finding The Discipline To Write

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I love to write. I have always written – basically my whole life. Whether it was a daily diary entry when I was in love and in 5th grade, or when I was writing for a major newspaper or trade magazine — I was always writing. The thing is, I always wrote better when there was pressure on me to write. A deadline that meant my job! A deadline that meant no freelance check if it wasn’t delivered on time. Honestly – if it wasn’t for “fear”, I’m not sure if any of my writing would have been delivered on time. And there lies the problem with entrepreneurship — how do you find the discipline to write like you should for your business when the only one to hold you accountable is you?

These are a few suggestions…

1. Create a sense of urgency in your marketing. Give yourself a deadline and commit it to a calendar, paper, etc. of when you have to have something written – good, bad or boring:-)

2. Get organized. Sometimes we lack the discipline to follow through on all of our great article ideas because we are all over the place in our business. I have been guilty of that for sure. A good barometer — if your bedroom is cluttered, most likely the details of your business are too. Get some organization going in your business and finding the time to write will be much easier then you think.

3. Put it on paper. Commit yourself to writing a certain amount of articles per month and write it down in a marketing plan, checklist, or even a to do list. The act of writing it down and committing it to paper makes a powerful statement in your subconscious.

4. Cut the crap! Make the decision that today is the last day you will procrastinate. Whether or not you love writing — the proof is in the pudding. The more your write, the more results you will see in your business. In the way of the Nike™ – just do it!

5. Imagine the ramifications if you don’t write. Think in terms of the way I use to think when I was working for someone else. If I didn’t write and didn’t hand it in on time – there was a penalty to myself and ultimately to their business. They depended on my articles and I depended on their payments. Imagine if you didn’t write for your business? The money you would lose. The impact it may have on your business. The inconsistency of your marketing message being delivered in your marketplace can have direct affects on your business – no cash flow! No results! Remember that…

Writing Articles = More Income

Can you think of other ways that seem to help you and could help others create the necessary discipline to write articles for their business? If so please leave a comment.

Article Ideas: How To Use Google Analytics To Write Articles

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Have you checked your Google Analytics statistics this week? There’s a very good reason why you should. When you are stuck with generating article ideas, using the Google Analytics tool is something like using an instant idea generator! In fact, doesn’t it make more sense to write articles and build more content based on what visitors to your blog/site have proven that they are interested in and want to read – rather than just writing whatever you want?

If you do not use a site tracking tool, then this will totally be a win-win situation for you. It’s crucial that you track how people arrive to your site, what they read when they arrive, what they search for, and how they leave. If you already use one and you are paying for it, stop! This is a free tool that is really robust, and works really well for tracking AND generating article ideas.

So if you’re ready to get started, here’s a quick checklist of what you need to do to get going…

1. Check Out The Features
Check out the robust features of Google Analytics. Notice that it is still free to use, and better then most paid site tracking tools. It will show you exactly who has visited your site, how they found you, how long they stayed, and what they read. Fantastic for article generation purposes!

2. Install It Onto Your Blog
Google analytics is very easy to install on any site or blog. If you own a WordPress blog, then it is even easier when you use the Google Analytics WordPress Plugin.

3. Check Your Stats
After about a week or two, I would go ahead and check your stats. Take a look at what articles people read and what keywords people used to arrive there.

4. Write Your Articles
From the statistics that you analyzed, now you can make a quick list of new article ideas based on what people like reading on your site. Now remember that these stats could be telling you a few things. First, that people really like the articles with the highest views.

Or based on how they found those articles (Google, Twitter, Direct Hit, etc.), you may find that you are dominating a #1 spot in the search engines based on the keywords for that article and that is why you have so many hits. Which is fine too, because that means that you can claim that spot in the engines and write a lot of content around those keywords.

Make sure to look at not just what articles got the most hits but the “keywords” used to find those articles.

Finally, keep writing more articles on variations or “long-tail keyword” variations of those keywords.

Have you found Google Analytics to be really useful in creating content for your site/blog? Share your story with us.

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Article Marketing: How Do I Know My Articles Are Useful?

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One of the most frequently asked article marketing questions that members and clients ask me is one that typically comes from a place of a lack of writing confidence and perhaps a little disconnect or lack of communication with the prospects in their niche. Perhaps this is an issue in your article marketing and article writing as well…

Question: How do I know that my articles are useful to the readers in my niche?

Answer: The best way to assure that you are writing articles that potential prospects will want to read is to get an idea of what “problems” prospects need to solve. When people are searching for something in search engines like Google or Yahoo, it usually is for an ANSWER to a question.

For example: If a prospect conducts a search for “How do I make the perfect omelette?”
The best thing to do then is to have an article written on “Making The Perfect Omelette“.

If you feel as though you don’t know what prospects in your marketplace are searching for and what those “hot button” questions are that they need answered, it’s probably because you haven’t asked! Here are a couple of tips for finding out what your prospects want the answers to a.k.a. what their source of “pain” is…

1. Ask your list. “What is your biggest question about…”
An easy way to get this done is by adding this as a question on your opt-in list sign up form OR you can create a form somewhere on your website where people can input their answers.

2. Cruise the forums. Find out what people are talking about. The kinds of questions they are asking about your topic, and then write articles that solve those questions.

3. What is your biggest competitor writing about? This isn’t stealing, this is market research. If you are aware of a very successful competitor in your market, then you need to examine what kinds of content they are providing their prospects, write on similar topics, but write something better!

4. Put yourself in their shoes. What kinds of things did you need answered about your topic when you first started out? You can pretty much guarantee that whatever were your stumbling blocks are someone else’s too.

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Writing Articles – Quick Tip 1

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The easiest way to produce an article fast is to create a list. My nine year old daughter can write an information product if I just tell her to outline it first using a list of 7, 10, or 25 things.

If she can do that – imagine what you can do if you write an article everyday based on a list of five things about your topic.

Five points each day and watch your traffic grow.

Go Get Writing!

Writing About The Recession

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Article Topic Idea – Writing About The Recession
There are practically hundreds if not thousands of businesses affected by the current state of the economy, and no one knows this better than the small business owner or the entrepreneurs of the world – like us! If you watch any news program, you will notice that there is at least one story daily dedicated to the recession. Have you been writing about the recession yet?

Consumers Are Afraid
People are becoming much more selective about where they spend their dollars, so you will have to reach your potential prospects at an even more intimate level than before — that’s why I recommend talking about how you will save them money!

Whether you are a pet sitter service or you are an executive coach, writing about the recession on topics such as: how you can recession-proof someone’s business, or save them money with your product/service during tough economic times, or how you will offer them a deal or savings during the recession is a fantastic way to show prospects how investing in your products or services is still a great way to go in today’s economic climate.

People Want The Information
Another great reason why you should be writing about the recession is that a lot of people are doing internet searches on things related to “saving money” and “cutting costs” and you should want to be one of the results for those searches in your niche.

Even if you sell premium products and services — you can spin the topic to include articles on things such as “What Recession!” or “Recession Proof Business Ideas” etc.

The Recession Is HOT!
Stories on the recession are hot right now, so they have a great chance of appearing prominently in the search engines. A great way to assure this is by writing about the recession locally or niche specifically.

Article Marketing Success Kit

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Get The Article Marketing Success Kit!

If you would like to learn more about what to when building long term traffic to your site, I’d like to give you a special gift in order to get started today.

Instantly receive my FREE Article Marketing Success Kit and begin building your traffic rich article empire immediately. Your kit will include:

  • Articology Trial Membership – a great offer for article marketing beginners. This is a trial membership only available through the success kit, that will enable you to get several information packed article marketing lessons over a 30 day period. Learn article marketing today and build traffic for a lifetime!

  • My special report on the “3 Simple Secrets To Building Your Information Business For Free Using the Power of Articles”. This is my traffic-building specialty!

  • My exclusive audio class on learning how to identify and own the niche that’s right for you. Remember it’s critical to pick a profitable yet authentic niche.

  • A free subscription to my weekly ezine–The ArticleBuzz Report. Read my latest tips, strategies and how-to articles on how to build your infoprofits fast and easy!

Hey listen, don’t procrastinate! Get started today and let’s begin pulling the information out of you and into multiple streams of income that make a difference in people’s lives!

NEW! Get a free membership to the Article Marketing Network and meet other like-minded article marketers who want to publish your articles and give you great feedback.

What Should I Blog About?

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It has become the biggest questions that new and intermediate (heck even advanced) bloggers ask themselves: “What the heck should I blog about?”

Many people run out of ideas after they have tackled the bulk of the “usual questions” in their niche. But you know what — while I could sit here and write you a Top 20 list of things to blog about — that’s just fodder for Digg 🙂 I know a strategy that will work for anyone in any niche without having to scour the web for idea generation tips.

Really – this is all you need to do:

1. Go to your Google search history (or whatever search engine you use to research and troubleshoot) and look at what you’ve searched on for the past day or so.

2. Create a quick list of those searches (appropriate for your market) in your favorite text editing software. I use textedit for mac.

3. Now write a blog post for each of those searches – making sure to use the exact words you used to search for your solution in your post’s title and/or within the post.

Why? Because just how you searched for your solutions — is the same way that other people just like you are going to search for their own answers.

*This works really well if you didn’t find too many results for your search– obviously.

Example: The other day I did a search for a problem I needed help with using a Mac software program called Sandvox. I did the search but didn’t find any immediate answers. I had to go to their support staff. But now I can write a blog post about that exact same problem, offer a solution, so that when others search on the same issue — they will find help and it will come from MY blog instead of Sandvox.

The reason why this is a great example is because the web is not yet saturated with  “answers” on this topic. That was clear by the fact that I couldn’t find an answer already written online. I had to go to support. So I have a great chance of getting traffic for my blog post that answers questions in the niche. You will look for topics like this — but even if there are already some answers for a question you are answering — you still can write your own answer and catch some of the organic traffic while also creating useful content for your community.

What this does for you is simple:

====> Gives you a lot of new topics to write about

====> You write about things that you actually have some direct experience with

====>You are writing useful information on things that people need help with

====>Positions you as an expert on the questions you are answering

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Attract Tons of Traffic With The Magic Bullet Article!

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In Articology, I discuss in detail on how to write something I like to call “The Magic Bullet Article”. These type of articles are traffic magnets! And while they cannot be the only kind of article that you write, you should write some of these regularly for your business. For instance, two HOT stories right now in the media are the 2008 election and the recent break-down of Britney Spears.

Find a way to incorporate one of those topics into an article, give it a great title, and make sure you tag it appropriately — and you should have a traffic winner! I know this works – because whenever I take a look at my stats for the articles I have written and submitted somewhere – I get great results for most of my articles – but I get almost 5x the traffic for my magic bullet articles.

Why not write these all the time then?

Well, then you would be more of a current events writer or feature writer and not really an expert in your niche. Plus, there’s a few more good reasons why I talk about in the program. Bottom line – find something current and hot to talk about. Find a way to attach it to your business, and write about it NOW!

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