Lisa Angelettie

Bestselling Amazon Author

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Article Marketing Research: Food & Drinks Hot Topics

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The key to effective article marketing research is very simple. It’s to find out what the most “pressing” questions are from the prospects in your niche and simply answer them. What is their point of pain? What are they stuck on?

There are several ways to achieve this.

You could create something called an “ask campaign” which is simply a campaign asking people on your list or site visitors what their most important question is about (your niche). That is how you will know the types of information that people in your marketplace are looking for.

Some people like to ask people who have just subscribed to their newsletters/ezines what their biggest question is.

Others may use social media outlets, forums, membership sites etc. to get an idea on what kinds of issues their prospects may have.

But what if you don’t have a list? or What if you don’t have time to visit every forum in your niche?

In today’s article, and for several more afterwards, I’m going to give you an advantage over your competitors and reveal to you the kinds of questions the people in your niche are already looking for answers to all over the web. These most popular questions have come directly from several of the most powerful search engines on the web – they are the questions that “real” people are searching for.

Today’s Niche: Food and Drinks – Top 13 Questions

Food and Drinks Questions

  1. How long to bake chicken?
  2. How do you make baked stuffed pork chops?
  3. How to make peking duck?
  4. Can dogs eat vegetables?
  5. What restaurants are open on christmas day?
  6. Can tea be prepared in the senseo coffee machine?
  7. How does dry store work?
  8. Do you like velveeta cheese?
  9. How pepper spray works?
  10. Are egg products pasteurized?
  11. How to make hot chocolate mix from pure cocoa?
  12. How materials melt and freeze?
  13. How to make cold cucumber soup?

If you are in the food and drink market, then now you already you have 13 great article ideas you can act on. Write an article series on different recipes for baking chicken. Write an article series on ways you can prepare vegetables for dogs.

You also know when you write these articles, that these are the types of answers your market is looking for. All you have to do is keep informing your prospects and of course find a way to eventually tie in your product or service.

Next article marketing research hot topic (Part 2) – Fitness and Nutrition.

Article Marketing Tips: Write Articles Based On Newsletter Unsubscribe Reasons

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Everyone reading this article right now should have a way to opt-in people who have just read your articles. That means you need to have some sort of autoresponder and/or newsletter list. I have used several companies over the years, but I really like the stability of aweber; but whichever company you use, it should have an option which allows subscribers to say why they are unsubscribing if they choose to unsubscribe from your list. Aweber also sends me an email notification when a person unsubscribes with the details in the email on why they did. Love that!

Why? Well this is a great way to generate article ideas and write articles, because when you write from a place of “objection” you often can speak on typical and common reasons why people may not choose to buy your product or use your service BUT why they should. Also…

1. If you do not have this option with your service, then change it. The information on why subscribers are leaving is essential to growing your business and writing articles that prequalify them for a successful sale.

2. Don’t worry about if people will use this option or not — more than not — they do. If I had to guess right now, I would say that about 85% to 90% of people who unsubscribe from my list give a reason why. So it is well worth it to pay attention to that area of your stats.

3. Don’t feel personally “rejected” when you see that someone has unsubscribed from your list. Remember that not everyone will benefit or will see the benefits of your information right now. Remember that everyone is not the perfect fit for your business. And finally the information on why they are leaving is actually a nice trade-off for them leaving. At least you know why and what information you can provide new subscribers to help keep them on the list.

4. Go use the information. Don’t just sit on it. I’m writing an article tonight on the objection of someone who abandoned ship yesterday. It was something that I take for granted, and this subscriber reminded me that I needed to speak on it to keep other members feeling the same way around.

Can you think of other unconventional ways to generate article ideas? If so, we’d love to hear your tips. Just leave a comment below.

Article Ideas: How To Use Google Analytics To Write Articles

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Have you checked your Google Analytics statistics this week? There’s a very good reason why you should. When you are stuck with generating article ideas, using the Google Analytics tool is something like using an instant idea generator! In fact, doesn’t it make more sense to write articles and build more content based on what visitors to your blog/site have proven that they are interested in and want to read – rather than just writing whatever you want?

If you do not use a site tracking tool, then this will totally be a win-win situation for you. It’s crucial that you track how people arrive to your site, what they read when they arrive, what they search for, and how they leave. If you already use one and you are paying for it, stop! This is a free tool that is really robust, and works really well for tracking AND generating article ideas.

So if you’re ready to get started, here’s a quick checklist of what you need to do to get going…

1. Check Out The Features
Check out the robust features of Google Analytics. Notice that it is still free to use, and better then most paid site tracking tools. It will show you exactly who has visited your site, how they found you, how long they stayed, and what they read. Fantastic for article generation purposes!

2. Install It Onto Your Blog
Google analytics is very easy to install on any site or blog. If you own a WordPress blog, then it is even easier when you use the Google Analytics WordPress Plugin.

3. Check Your Stats
After about a week or two, I would go ahead and check your stats. Take a look at what articles people read and what keywords people used to arrive there.

4. Write Your Articles
From the statistics that you analyzed, now you can make a quick list of new article ideas based on what people like reading on your site. Now remember that these stats could be telling you a few things. First, that people really like the articles with the highest views.

Or based on how they found those articles (Google, Twitter, Direct Hit, etc.), you may find that you are dominating a #1 spot in the search engines based on the keywords for that article and that is why you have so many hits. Which is fine too, because that means that you can claim that spot in the engines and write a lot of content around those keywords.

Make sure to look at not just what articles got the most hits but the “keywords” used to find those articles.

Finally, keep writing more articles on variations or “long-tail keyword” variations of those keywords.

Have you found Google Analytics to be really useful in creating content for your site/blog? Share your story with us.

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Article Ideas From Everyday Conversation

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I got the greatest article ideas today – just from talking to a few folks I met this morning. What happened was I just finished returning from taking my oldest daughter Autumn to her first musical theater class since we have moved here to Philadelphia. She loved it.

It was an hour and a half and you couldn’t really watch or listen to the class, so I started chatting up a few mothers outside the class. I think in about 15 minutes, I came up with three different article ideas for one of my other niches from talking to these nice women. Of course I wasn’t fishing for article ideas, but we just started talking about our kids, school, and other common topics among moms and a light bulb simply lit in my head.

My point here is that I talk to clients all the time who are struggling with coming up with article ideas for their businesses, and a great way to do this is not to think so hard!

Think about the last great conversation you had, especially with people you don’t know. What did they talk about? What were their concerns? What did they complain about? Or what great experiences did they share?

If you find that you both had common experiences or approached and solved a common problem in different ways — you have the foundation for a lot of great articles.

This laid back article idea approach works really well if you use affiliate article marketing, but can also work in your own business. You just have to figure out how to tie in the things you discussed with your business niche.

Bottom line — start talking! You may be surprised what you discover other than just good conversation.

Writing About The Recession

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Article Topic Idea – Writing About The Recession
There are practically hundreds if not thousands of businesses affected by the current state of the economy, and no one knows this better than the small business owner or the entrepreneurs of the world – like us! If you watch any news program, you will notice that there is at least one story daily dedicated to the recession. Have you been writing about the recession yet?

Consumers Are Afraid
People are becoming much more selective about where they spend their dollars, so you will have to reach your potential prospects at an even more intimate level than before — that’s why I recommend talking about how you will save them money!

Whether you are a pet sitter service or you are an executive coach, writing about the recession on topics such as: how you can recession-proof someone’s business, or save them money with your product/service during tough economic times, or how you will offer them a deal or savings during the recession is a fantastic way to show prospects how investing in your products or services is still a great way to go in today’s economic climate.

People Want The Information
Another great reason why you should be writing about the recession is that a lot of people are doing internet searches on things related to “saving money” and “cutting costs” and you should want to be one of the results for those searches in your niche.

Even if you sell premium products and services — you can spin the topic to include articles on things such as “What Recession!” or “Recession Proof Business Ideas” etc.

The Recession Is HOT!
Stories on the recession are hot right now, so they have a great chance of appearing prominently in the search engines. A great way to assure this is by writing about the recession locally or niche specifically.

What Should I Blog About?

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It has become the biggest questions that new and intermediate (heck even advanced) bloggers ask themselves: “What the heck should I blog about?”

Many people run out of ideas after they have tackled the bulk of the “usual questions” in their niche. But you know what — while I could sit here and write you a Top 20 list of things to blog about — that’s just fodder for Digg 🙂 I know a strategy that will work for anyone in any niche without having to scour the web for idea generation tips.

Really – this is all you need to do:

1. Go to your Google search history (or whatever search engine you use to research and troubleshoot) and look at what you’ve searched on for the past day or so.

2. Create a quick list of those searches (appropriate for your market) in your favorite text editing software. I use textedit for mac.

3. Now write a blog post for each of those searches – making sure to use the exact words you used to search for your solution in your post’s title and/or within the post.

Why? Because just how you searched for your solutions — is the same way that other people just like you are going to search for their own answers.

*This works really well if you didn’t find too many results for your search– obviously.

Example: The other day I did a search for a problem I needed help with using a Mac software program called Sandvox. I did the search but didn’t find any immediate answers. I had to go to their support staff. But now I can write a blog post about that exact same problem, offer a solution, so that when others search on the same issue — they will find help and it will come from MY blog instead of Sandvox.

The reason why this is a great example is because the web is not yet saturated with  “answers” on this topic. That was clear by the fact that I couldn’t find an answer already written online. I had to go to support. So I have a great chance of getting traffic for my blog post that answers questions in the niche. You will look for topics like this — but even if there are already some answers for a question you are answering — you still can write your own answer and catch some of the organic traffic while also creating useful content for your community.

What this does for you is simple:

====> Gives you a lot of new topics to write about

====> You write about things that you actually have some direct experience with

====>You are writing useful information on things that people need help with

====>Positions you as an expert on the questions you are answering

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