No Cook Fridays – Guest Posting On Lisa Angelettie Blog

September 28, 2012 By Lisa Angelettie Leave a Comment

Yippee It’s No Cook Fridays!

On Fridays in my house, I don’t cook for the family. We eat take out. Pizza. Sushi. Chinese. Or I let the girls have a “free for all” where they cook whatever they want. That typically ends up being a grilled cheese, turkey burger or Stouffer’s Mac and Cheese. I’ve adopted the same “no cook” principle over here on my site. I typically write for my site, make edits, add SEO tweaks, work with clients, etc. Monday through Thursday. On Fridays I like to rest:)

So this is the thing. Social media sites like Facebook come alive over the weekends. People are off work and can share stuff, comment, like and all that jazz because it’s the weekend. I realize now that I need to probably have some sort of fresh content ready on Fridays for people to read and share over the weekends, but I’m going to be honest, I rather be reading one of my kid’s YA novels:)

Which led me to this bright idea…I’m going to do something that I’ve never done before on this particular site and open up Lisa Angelettie Blog to guest posts. Now I already permit guest posts on some of my other sites, I even developed a plugin that allows bloggers to easily accept guest posts, but I wanted to give this site a chance to really find it’s voice in my niche before I opened it up to other writers.

When your article is published on my site you can expect:

1. For it to be published on a Friday.

2. For me to promote it to my networks via social media throughout the entire weekend.

3. For me to promote it to my list via my weekly newsletter.

4. To receive a nice, juicy backlink from my site.

Now I’m going to be honest and admit that I’m very picky and I will have some standards that I simply will not compromise on. I’m also going to be completely transparent and admit that I probably will give some preference (although no guarantees) to submissions from Articology students and graduates. I will do this because I know that they have acquired a certain level of knowledge on writing for readers while also for the search engines. I’m looking for articles that have that delicate balance.

If you think you’re writing is up to snuff, I’d love to feature you on No Cook Fridays:) Even if you aren’t sure, I encourage you do submit anyway. Submitting guest posts to relevant websites is a great way to increase your site’s traffic and relevancy in Google.

Read The Guest Post Submission Guidelines

Only The Cool Kids Need Apply — Are You One?

February 1, 2012 By Lisa Angelettie 3 Comments

The Big Shift

In a recent teleclass that I led on The 5 Biggest Shifts That Entrepreneurs Must Make When Writing Articles That Attract Clients, I talked a bit about the dramatic SHIFT that is happening on the web right now. Search engines like Google are now taking a very close look at whether or not your content is being shared via social media and ranking your content based on those factors. This shift will significantly shape your online reputation.

Uh-Oh Is This High School Again?

Okay, so this sounds a little bit like a popularity contest right? Well sort of. The more folks who share, like, retweet, and comment on your content the more IMPORTANT that Google thinks you are. So essentially it comes down to the more people who like you — the better you will do in the search engines, BUT there’s one great advantage you have…

You Have MAJOR Control Over Becoming A Cool Kid

Unlike actual high school, you don’t have to depend on an arbitrary hierarchy to decide whether your content fares well in the search engines. YOU are on the same playing field as all of your competitors and you are probably 2 steps ahead of all the “Big Boys” in your niche, because everyday people make the decisions on whether to share, retweet, and like content.

If your content is good, if it’s inspiring, if it’s compelling, if it’s entertaining — it will be shared, regardless of WHO you are. When Google sees this, they ASSUME that you are important and rank your content accordingly.

Okay Lisa – So How Important Is This?

This shift towards more importance being paid on social media influence is critical if you want to remain relevant — at least in the search engines. If you are not on social media or created an account a year ago and haven’t been active, it’s time to get on the grid.

If you must choose just one to start with, I’d go with Facebook because it is the largest social media network and it has undergone tremendous growth over the years and continues to do so. If you are a rapid implementer. then I’d sign up with the power 3: Facebook, Twitter and LinkedIn.

If you’re active in social media and want to check just how well you are doing in social media (your social media influence), then a great place to check is: Klout.com. *I have a little disclaimer here though. Don’t get real crazy over your numbers in Klout. Use your Klout number as a frame of reference for how you’re doing in social media and what you need to work on. Then leave it alone.

This Still Sounds Like An Uphill Battle

No, it really isn’t. Sure, there are always going to be leaders who were already powerhouses offline like Oprah and will do great in social media — but when it comes to shining in your niche — social media really does level the playing field. The #1 key is to make sure that you are sharing kick-a@#! content. Get that right and everything else will fall into place. I recommend that you get started by building a strong foundation with articles.

Okay, Now You…

First, if you found value in this article, I’d appreciate it if you tweet or share it with your community or comment on it. Pay it forward please:)

Now for my question of the day: Do you think it’s a good idea for search engines to use social media as a factor for ranking content? Do you believe it puts you at an advantage or disadvantage?

Are You Writing Articles That Attract Your Ideal Clients?

January 18, 2012 By Lisa Angelettie 3 Comments

About two years ago, I worked with a client who wanted help with positioning himself as a go-to authority in his industry. He initially found me through an article I had written somewhere (as most of my clients do) and wanted me to basically perform miracles for him. Okay — I’m a miracle worker sometimes (dusting off my shoulders:), so I took on the challenge.

My first job was to take a look at his business and one of the first things that I took inventory of was the types of content he had created and in particular if he was creating content that resonated with his ideal clients. He wasn’t, and at first, he didn’t get it. He would occasionally write articles and publish them, but never with any purpose or rather enough purpose. Never strategically. He really just wrote what he thought was important for his ideal clients to know, titled them what he wanted, and waited for them to come. They didn’t come.

And that’s my point here.

If you are going to spend your valuable time creating content such as articles, wouldn’t you like to make sure that they are working hard for you, and pulling more of your ideal clients towards you? Of course you do!

So here are a few points you should consider when sitting down to write an article this week. Think about your ideal client during this entire exercise – not yourself:

1. What is the point of this article? Is it to entertain your ideal clients? Am I solving a huge challenge for them?

2. Did I write this in a way that my ideal clients can understand and relate to? Am I using language that they use or am I talking above their heads or to the lowest common denominator.

3. Have previous clients asked you about this topic? That’s always a good indication that you will attract more ideal clients with content designed around the same topic.

4. Are you publishing the articles places where your ideal clients visit? Why are you guest posting at a home business site if your ideal clients are frustrated and burned out CEO’s?

The key to filling your business with not just clients, but clients that you LOVE working with, is to ensure that you know who those ideal clients really are and that you create content that they are looking for. I’ll be talking more about how to create client attracting content like this in my upcoming teleclass, “The 5 Biggest Shifts You Must Make When Writing, Publishing & Marketing Articles That Attract Clients!” . Register right now!

Article Marketing For Beginners

August 19, 2010 By Lisa Angelettie Leave a Comment

Are you an article marketing beginner? No worries because…
If you received mediocre grades on your papers in school, you can do article marketing. If you have never considered yourself a “writer”, you can do article marketing. If you write a list of things to buy from Walmart or Target, you can do article marketing. If you know how to retell a recipe or how to fix something, you can do article marketing. If you have very limited experience on the web, you can still do article marketing.

Guess what? All the internet marketing pros online who are truly making money at this write articles. They may try to sell you some other fabulous NEW marketing product, software, service, etc., but trust me when I tell you that article marketing is part of their overall marketing strategy for their online business. I know multi-millionaires online who STILL write their own articles. They do not outsource. That’s how important it is to your business. It works. It has always worked, and it will continue to work. Content rules the dancehall!

That’s why I created a article marketing training course specifically and especially for beginners that will teach you ALL the pillars of article marketing but in bite-sized lessons. Ones that you can digest and actually implement on a weekly basis. It’s called Articology and membership has been sure and steady over the past year.

I teach this course in 7 modules over the year, but you will be writing and publishing your first article within the first few lessons. So don’t worry, you don’t have to wait a whole year to get going! Here is what you’ll learn:

MODULE 1 – The Nuts And Bolts Of Article Marketing

In the very first few lessons you will learn what you need to do in order to get writing and published now.

MODULE 2 – Master Your Writing

You will fine tune your articles, bio box, titles, and learn how to write articles that get you Google love – every time.

MODULE 3 – Publishing Your Articles

You will learn every credible, & valuable place on the web where you SHOULD publish your articles and get results.

MODULE 4 – Article Promotion

Now that you’ve written articles, you need people to read them. Learn how to attract & get in front of new readers.

MODULE 5 – Article Shortcuts

Could also be renamed, Article Secrets! These are the strategies that the pros use to produce more in less time.

MODULE 6 – Article Maintenance

It’s not sexy, but it’s gotta be done! Stop article theft. Avoid top article marketing blunders. Track your articles.

MODULE 7 – Article Profits

The big finish! Learn how to repurpose your articles into profit generating streams of income. Over 11 of them!

Remember that this is the most time-tested, proven, and smart way to boost traffic and build your list – hands down. You won’t get banned for slick marketing tricks and you won’t spend hundreds of your hard earned dollars investing in “how to do it”. So here’s what I want you to do…

1. Learn more about Articology and see if it’s the kind of training you’ve been looking for since you started online.

2. Read a few of my articles written exclusively for beginners. Leave comments on them if any help shed some light on a question you may have about writing on the web.

No Cook Fridays – Guest Posting On Lisa Angelettie Blog

Yippee It’s No Cook Fridays!

When your article is published on my site you can expect:

Read The Guest Post Submission Guidelines

Are You Writing Articles That Attract Your Ideal Clients?

Article Marketing For Beginners

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