Open Call: Free Publicity For Entrepreneurs!

February 2, 2011 By Lisa Angelettie 4 Comments

Would you like free publicity in my upcoming new book on electronic publishing a.k.a. ePublishing?

I’ll be talking about everything from the basics to how to make money with article marketing, ezine publishing, blogging and ebook publishing, and I want to give members of my online community the opportunity to ask any question you may have about those topics. If selected, I will answer your question in detail in the book.

If I choose your Q&A, I will also credit you as a contributor by including your name, business name, url or email in the book.

This is a fantastic chance for you to get totally free exposure for your business as it is natural curiosity for readers to want to investigate who the featured contributors are in a book. I know I do it.

I don’t give many free opportunities for exposure, so I’d take advantage of this if I were you:) I have only opened 100 spots for inclusion in the book (although not all of them are guaranteed to make the final edit), and many of those spots have been taken by members on my VIP list.

If you’re interested, please SUBMIT YOUR QUESTION along with your NAME, BUSINESS NAME, URL, or EMAIL. I will let you know closer to publication if your question was selected and to verify your contributor details.

Kindle eBook Lending

January 24, 2011 By Lisa Angelettie 6 Comments

I thought this was interesting. If you own a Kindle or a device with a Kindle App, then this might interest you and help you save a little money.

http://kindlelendingclub.com/

How To Write What People Will Read

January 12, 2011 By Lisa Angelettie 8 Comments

How To Write What People Will Read – Add The YOU Factor

There is no escaping the fact that writing can be a little daunting. One of the biggest fears for new writers is that they wonder if anyone will ever read anything that they write. Eeck! Yet there is a foolproof writer’s method for making sure that people read what you write – your articles, your newsletters, your book — and it is not about how well you write, how good your editing is, or even how much promotion your content gets. It’s really all about writing your truth.

Okay that may sound a little “fruits and berries”, but I don’t mean it in that way. What I mean is that when you include a truthful backstory or example in your writing — that truth will resonate with people on a human level. A deeper level. The will say, “Oh yeah, that happened to me. Or I know someone that happened to. Or yeah – I’ve thought about that very same thing.”

And that is a fantastic thing!

Once a reader can connect with you on a human level, a personal level, a level where they feel they can understand you and vice-versa – that’s when you have started building trust – and that’s when the reader really starts paying attention to what you’ve written and anything else you are going to write. Whether they agree with it or not.

Example: When I finished writing my first book Relationship 911! – I read it from start to finish and realized that I hadn’t included any real examples of my own relationship in the book, only previous clients. So I went back and added stories about my own relationship experiences, because I didn’t want readers to connect with me only as a clinician, I wanted them to connect with me as a woman, a wife, and as someone who had been through the ups and downs of a romantic relationship but had made it to the other side.

Another Example: Let’s say you are a chef and you are writing articles about food preparation — it’s not enough to just write about the details of preparing a specific dish. It’s much better if you can include something about yourself that you can connect with preparing that dish.

For example: “My mom and I use to do this every Christmas Eve” or “My husband and I like to do this part of preparation together the night before a big dinner”.

Add some of “you” in your writing and you will grow a following of readers that you couldn’t get rid of if you tried. Oprah is a good example of this. There were many talk shows out when she started her own, but there was a way that she was able to personally connect with people on the show by sharing how their story affected her or how she had a similar experience, etc. that resonated strongly with people – especially women. It is why her brand is so strong today.

So when you go to write your next article or chapter this week, remember to not just include the facts and the details. Make sure to include a little bit of YOU as well. That’s how you get people to read what you write, bookmark it, share it, Twitter it, and read it again!

Article Marketing Is Expanding…Hello ePublishing!

January 11, 2011 By Lisa Angelettie 8 Comments

Article Marketing Is Expanding In 2011!

Every year, I take time to reflect on what has worked for me in my business and what hasn’t worked. If you read my article on my income breakdown for 2010, it shows what things brought in money and what percentage of those things brought in the most money.

I also like to look at trends, etc. going on in my marketplace as well as on what I actually coached people on during the year. With that information I make decisions on my brand. Sometimes that decision is to do nothing more then do “more” of what I’ve been doing. Other times it has meant an overhaul. And sometimes (like this time) it means that I will be expanding my brand.

From this point forward, not only will I talk about article marketing, writing articles, etc. but I will also talk about the things that naturally evolve out of article marketing – which are also topics I coach my private clients on and that includes:

Article marketing/writing articles
Effective blogging
Ezine/newsletter publishing
eBook writing/publishing

Combined — these are all topics that fall under the umbrella of electronic publishing a.k.a. ePublishing.

ePublishing is a topic that you will hear me talk more about in 2011 because it is very exciting! The publishing industry is undergoing a revolution. With the explosion of smart phones, tablets (iPads), and the higher accessibility of computers to more economic groups/ages – people are obtaining information and entertainment via electronic device more than ever.

*Remember that you can write a few articles and use them and reuse them for all these ePublishing techniques. Use them in your article marketing to promote your biz, publish them to your blog for more visibility, include them in your ezine for added value, and combine them to create your signature ebook.

It is vital that you as a business owner take full advantage of this rapidly evolving medium and I’d love for us to expand and grow together. If you are on my list, look out for ways that I will be involving in the expansion of my brand which will also support yours as well.

Hope you have been thinking about how your business and your brand will evolve this year? Tell us about your plans in the comment section below!

Article Writing 2011 – Stop Writing So Old School!

December 21, 2010 By Lisa Angelettie 5 Comments

Article Writing 2011 – Are You Ready For The Revolution?

Are you ready to stop writing with an old school agenda and move forward?

I recently wrote and published an article on this site about my article marketing income breakdown and whew! I got a lot of emails from you all with excited comments and questions about how you want to create your own varied sources of income online. And that was really the point of that article.

I wanted you all to understand that online article writing is not just a one dimensional activity. The goal is to transform that one article into many versions of information and many sources of income. This is not necessarily a new thing that business owners do online — but it is one that I bet you’re not taking full advantage of or at all. Let me ask you some tough questions that I asked some of the folks who wrote in the other day…

How many articles have you written this year?
None. Two or Three. How do you expect anyone to find you in the sea of millions of websites on the internet?

How much new traffic did they bring you?
None, because you didn’t write much. Or maybe you have no clue. Can you say CHECK YOUR STATISTICS?

How many new subscribers signed up with you?
Not hardly enough. This is all due to the fact that you aren’t driving enough traffic to your site. You don’t have any content out there doing the job for you.

How many podcast or audio articles have you recorded?
None – I can’t even get ones written Lisa! Well, you’re missing out because you can take the same articles you’ve written and turn them into audio articles. Put ’em on iTunes and bamm – instant podcast.

How many video or video articles have you recorded?
One or two. Video is hot! Again, you can produce even more using the same articles that you should have written.

How many free reports have you created this year?
I couldn’t get myself together to pull it all together. Really? If you had 5-7 articles written you could have. Video is hot, so it’s important you take advantage of it.

How many ebooks, ecourses, or other information products have you created this year?
It was one of my plans but time got away from me this year. Publishing your own original content this year will be crucial to your credibility and your success. Ebooks are no longer for amateurs. Best selling authors like Stephen King are focusing on ebook publication now.

How many ebooks, ecourses, or other information products have you BOUGHT this year? Is it the same as the books you’ve created? Is it double the amount? Triple?
No, I buy a lot of information products online. There is just so much information out there. You have to be careful not to slip into the bright and shiny new product matrix! Focus on creation, not consumption.

I see this all the time. People keep investing their hard earned money into product after product, looking for THE solution to their online business — and not really creating creating the types of information necessary to get the message out about their great business (article marketing).

Also I see that people are not creating the types of products (ePublishing) that could create a nice passive income stream for their business. Heck in my income breakdown, you will see that ebook sales (my own books) was my second highest income generator for 2010. So what do you think I’m going to do in 2011? More of the same!

Article Writing in 2011 is going to be about more than simply writing any old thing and submitting it to every directory you can find. That is so old school! It’s going to be about designing content to support your business and branding platform, your message, and what you can teach or show people.

Look for me to help you jump start your New School article writing at the top of the year, and if you don’t mind, I’d love it if you’d share your answers to the questions I asked above about your 2010 article writing in the comment section below.

Article Marketing Income Breakdown – 2010

December 20, 2010 By Lisa Angelettie 4 Comments

My Article Marketing Income

As our year comes to a close, you will no doubt read dozens of articles and emails from folks on what you should do to improve your writing, your blogging, and your business for the following year. I myself love to set business intentions for myself every new year — but before I do that — I thought that it would be a good idea for me to share something that I’ve never shared with you all before. Where my income comes from…

This was a cool exercise for me to do this year, because I am not going to even lie and say that I am meticulous about my business bookkeeping. I’m not. I basically know what comes in and have a round about idea on what bills have to be paid monthly (like webhosting, autoresponder, coaching, etc.) This actually took a bit of digging and calculating, but here it is – and I’m proud of myself! First, that I compiled this for you and secondly, because I did pretty well this year.

What’s the point of showing this to you?

Well, I want you to see that there is income to be made through article marketing and to give you a little direction of how people are REALLY making money online. Not some hyped up claims. This graphic shows my income breakdown for LisaAngelettieBlog.com (which includes Articology.com), GirlShrink, as well as a variety of other micro-niche sites that I have built and run. So here it is…

COACHING
As you can see from the graphic, a major portion of my income came from coaching private clients this year. I expect this number to stay the same or perhaps grow as I transform the way I deliver coaching to my clients in 2011. While I at first shied away from taking on coaching clients a few years ago, I have since discovered that delivered in a certain way — coaching can be rewarding for both me and the client as well as a serve as a lucrative income source for my business.

EBOOKS
The next largest source of income for me comes from selling ebooks that I have written and published. I am very happy with this number because last year I made a concentrated effort to put more energy into ePublishing. I knew it was the wave of the future. I know it’s lucrative if you write information people really want – but I had a little trouble with execution. I always had a bright idea but had a hard time putting those ideas into action. This year was a turnaround year for me because I got a lot more organized once I introduced a writing and publishing calendar in my business.

ARTICOLOGY
Third comes my income from my continuity program a.k.a. article marketing training program for newbies – Articology. I have guessed that this percentage was probably higher last year because my ebook stats were lower and because I launched it over a year ago. Sales are always better in the beginning of a launch and then they taper off. I expect this number to decrease if I do nothing, but my plan for 2011 is to grow my affiliate team. So perhaps that number will stablize with the help of affiliates.

AFFILIATES
Next comes my affiliate income which typically was my highest source of income until I decided to take on private clients. Affiliate income means all the money that I make promoting other people’s products and services. This includes biggies like Amazon, Commission Junction, Clickbank as well as smaller affiliates.

SERVICES
My next percentage comes from money I make providing Done For You or DIY services for clients which I really haven’t promoted in a big way at all yet. When folks ask me, I do it. Things like setting up Thesis Optimized WordPress Blogs, squeeze pages, etc. These are all essential parts of successful article marketing, yet I don’t want to make them a really big part of my income because they are time consuming.

ADSENSE
Finally — my lowest percentage comes from Adsense revenue. This number fluctuates as I add niche websites to my ePublishing group. I’m also always testing the advantage vs. disadvantage of using Adsense on certain sites (like this one). I had Adsense on here for a time, and made some money from it, but not enough to justify keeping it on the site. I thought it was too disruptive to the flow of my information here. I’m not really looking to increase this percentage for 2011, I just want to see an incremental increase over the next 12 months as other parts of my business increase in revenue.

CONCLUSION
I’ve created all this income around using the solid principles of writing articles and using them for marketing purposes as well as re-purposing them into ebooks and ecourses (ePublishing). The coaching I do is all on article marketing and ePublishing. Look out for me to talk more about this over the following days and how you can take steps towards making a real living online with article marketing and ePublishing in 2011. It’s going to be a great year!

Website Traffic Building – MarketingDotCom

December 13, 2010 By Lisa Angelettie 6 Comments

Website Traffic Building – Interview With MarketingDotCom

Next month you can find me being interviewed by uber marketer Mike Filsaime in his exclusive MarketingDotCom Print Newsletter (January 2011 Issue). For all of you who are already subscribers, I’m on page 9 discussing what I think will be the traffic trends for 2011. If you’re not a subscriber, you can grab a free issue to try it out over on: http://mikefilsaime.com/join-newsletter/.*

This is a very big interview for me because Mike’s newsletter is quite popular and is physically in the hands of thousands of people every month, so I’m real excited about it. I just love print newsletters. I’ve always subscribed to them, because I can always refer back to them. Even though I know that the nature of internet marketing is lightening fast – there are still so many points that are tried and true and are still relevant to this day (such as article marketing:)

Website Traffic Building – Trend Alert!

Being interviewed for this article really got me thinking about how I could help my community (meaning you:) this year, because I realize as the web grows by leaps and bounds (and pages and pages:), that it is more important than ever for us to be consistent, diligent, and precise when it comes to traffic generation and building content to attract that traffic.

This is an exciting time in the field of digital content these days. More electronic readers (e-readers) are being developed. More ebook publishers are jumping in the ring (even Google). Trust me when I say that it’s more important than ever to understand that you MUST publish content on the web — especially articles & ebooks to see your business grow. While I love physical books and print newsletters — the truth is — is that the movement of the publishing industry is into epublishing. And that opens up a world of opportunities for writers and marketers and entrepreneurs like us!

2011 is our year to make a website traffic building explosion! Make sure to look for me to talk more about this topic over the next few days and weeks – because it is absolutely essential to your business growth next year.

* (Not an affiliate link & you do have to pay for shipping and handling)