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#1 Secret For Writing Productivity

by Lisa Angelettie · 6 comments

writing productivityIf you are a parent, especially a mom (shout out to all my moms!), then this is probably going to really speak to you because we tend to be multi-taskers to the tenth power! The problem with multitasking is that it can be distracting. Sure you may get a lot done, but is it really done well? OR do you even get any one thing done completely at all?

I find that the clients who have the most difficult time with creating compelling content on a consistent basis for their audience, tend to suffer from this multitasking approach towards everything in their lives including their marketing and let me tell you — for must of us this approach just won’t work.

So (drumroll please!) this is my #1 strategy and secret for writing and producing more content on a consistent basis:

Focus on only ONE marketing strategy today and that’s creating content.

Do not play around on Twitter. Do not look for Facebook friends and fans. Do not connect with someone on LinkedIn. Forget about commenting on your favorite bloggers posts. Leave those website, pay per click, or Facebook ad stats alone today. Your website doesn’t need any tweaking today. You don’t need to check emails all day. Just once at the top of the day, if at all. Instead, just focus on content.

I find when I decide that on Mondays (my personal writing blitz day) all I am going to do is write, I produce a lot more content. In fact, instead of writing just one blog post or creating one video or writing a guest post for another site — I find that I am creating 5, 7, or 8 different new pieces of content that day that will set me up lovely for the rest of the week! Bam! Content done. Now I don’t have to worry about how I’m behind on creating new content for the rest of the week because I’ve already done it. And get this…

There’s something about doing ONE thing in one sitting, without distraction. You get in a ZONE. So I find that I write my best when I have been writing several articles, book chapters, etc. at one time.

So here’s what I recommend that you do:

1. Select one day a week that you will commit to creating high level content that attracts more of your ideal clients.

2. Eliminate all distractions on that day.

3. Create a series of blog posts, guest posts, video articles, or audio articles that day — don’t just write one piece of content that day.

4. Pay yourself on the back, you’re done for the week!

Are You Writing Articles That Attract Your Ideal Clients?

by Lisa Angelettie · 3 comments

About two years ago, I worked with a client who wanted help with positioning himself as a go-to authority in his industry. He initially found me through an article I had written somewhere (as most of my clients do) and wanted me to basically perform miracles for him. Okay — I’m a miracle worker sometimes (dusting off my shoulders:), so I took on the challenge.

client attracting articles

My first job was to take a look at his business and one of the first things that I took inventory of was the types of content he had created and in particular if he was creating content that resonated with his ideal clients. He wasn’t, and at first, he didn’t get it. He would occasionally write articles and publish them, but never with any purpose or rather enough purpose. Never strategically. He really just wrote what he thought was important for his ideal clients to know, titled them what he wanted,  and waited for them to come. They didn’t come.

And that’s my point here.

If you are going to spend your valuable time creating content such as articles, wouldn’t you like to make sure that they are working hard for you, and pulling more of your ideal clients towards you? Of course you do!

So here are a few points you should consider when sitting down to write an article this week. Think about your ideal client during this entire exercise – not yourself:

1. What is the point of this article? Is it to entertain your ideal clients? Am I solving a huge challenge for them?

2. Did I write this in a way that my ideal clients can understand and relate to? Am I using language that they use or am I talking above their heads or to the lowest common denominator.

3. Have previous clients asked you about this topic? That’s always a good indication that you will attract more ideal clients with content designed around the same topic.

4. Are you publishing the articles places where your ideal clients visit? Why are you guest posting at a home business site if your ideal clients are frustrated  and burned out CEO’s?

The key to filling your business with not just clients, but clients that you LOVE working with, is to ensure that you know who those ideal clients really are and that you create content that they are looking for. I’ll be talking more about how to create client attracting content like this in my upcoming teleclass, “The 5 Biggest Shifts You Must Make When Writing, Publishing & Marketing Articles That Attract Clients!” .  Register right now!

How Entrepreneurs Can Quickly Beat Writers Block

by Lisa Angelettie · 2 comments

Do You Have Writers Block?

If you are an entrepreneur who shies away from writing articles because you struggle with writer’s block, do not waste your time trying to beat it by using traditional “writers block” books and courses out there. Those are typically written by fiction authors who are trying to help other fiction writers — and that’s a whole different animal!

Fiction authors typically write from a purely internal creative place. Entrepreneurs like us, need to also write from an external influence — and that’s solving the problems of our clients. When you write content that meets the needs of your clients, you will never run out of article ideas, that is article marketing 101. So when I work with new clients who tell me that they hate writing because it takes them hours to get just one article written — I know what the problem is immediately…

1. They have not identified their client’s problems and struggles.

2. They do not know how to talk to their ideal clients in a way that they will understand.

3. They have not clarified their marketing message.

And Really What All This Means Is That They Are Not Clear About Who Their Ideal Client Is. Are You?

The real struggle and the real block comes up when you start moving forward in marketing a business but aren’t 100% sure who you are talking to because you are wishing and hoping that everyone will see the value of what you do. You want anyone who will pay, and this is marketing from a place of “lack” and “desperation”. This is why you are blocked and this is how you can beat it…

Regardless Of How Sure You Think You Are,  Re-evaluate Who Your Ideal Clients Are And What Transformation You Provide For Them

Okay, I already see your eyes rolling up in your head:) But I want you to really consider what I’m asking you to do today. If you were really spot on about who you clients are, would you be struggling around idea generation?

So I today I want to get VERY specific. More than you ever have before. Ask yourself what they look like, how much money they make, what they do for a living, are they married or single, do they have children, what is their education level, where to they hang out, what social media to they use, what other sites to they visit,  and any other details you can think of.

Don’t waffle or waiver on this. If this is who your ideal clients is than that’s who they are and that’s who you should target. You cannot speak to EVERYONE. It is not effective nor authentic marketing by any stretch.

Now that you know who they are, it will be much easier for you to craft a marketing message that speaks to your ideal clients. If you are still blocked and can’t come up with 10-25 article ideas, my recommendation is to go back to the drawing board and do another exercise around getting clear about who your ideal clients are.

 

Why You Should Never Hire A Ghostwriter

by Lisa Angelettie · 1 comment

Why You Should Never Hire A Ghostwriter If You Want To Be Noticed In Your Niche

Over the years I have had the opportunity to work with many entrepreneurs. Most want to cut corners and eliminate as much work as possible and I get it. The whole 4-Hour Work Week theory and such. But I’m going to be completely honest here… Most of the entrepreneurs I know who are making six or seven figures (including myself) who are sharing their special sauce :) with the world are doing it themselves. Meaning that when it comes to their message, what they want to share with their tribe, etc. — they are the creators of that content — NOT a ghostwriter. Not a virtual assistant. Not a hired gun.

The reason why is simple. We all have competition. So if you want to “make noise” amid all the clutter in your niche you have to:

#1 – Be Authentic

#2 – Be Seen

#3 – Be Heard

#4 – Be Trustworthy

#5 – Be Unique

When you hire a ghostwriter to write your articles, your ezine, your ebook, your information product, your signature system, etc. he or she cannot help but write it in their own voice instead of yours because they are not you. The end result may be a polished, well-written,  piece of content but it doesn’t sound like you and it definitely will not meet all 5 of the above criteria.

Instead — your content will sound like the hundreds or thousands of other pieces of white-washed content in your marketplace. There is nothing unique about it and that will make you simply….average.

Okay, So How Do I Produce Great Content Regularly Without Outsourcing It?

This is my theory on outsourcing… There are many things that you can and should outsource in your business but your content is NOT one of them. Where you can maximize your efforts is in compilation, distribution, publishing. So for example, you should write a great article solving one of your ideal clients’ problems. Then give it to a virtual assistant to publish to your blog, spin or rewrite it, and distribute it to various 3rd party sites and directories.

Or say you want to create an ebook for some passive income in your business. Take some of your favorite articles on a central topic, make some additional notes on each article,  and then give them to someone to compile into a 7-10 chapter book. Someone else has done all the compiling and polishing of your book — but the content and voice is still ALL yours. Still authentic. Still You.

So if you are looking to really stand up and get noticed right now in your niche, write your own content. Do not hire a ghostwriter. Invest your dollars where it matters — leveraging your content – not creating it.

When To Write Your Halloween Articles

When To Write Your Halloween Articles For Optimal Search Engine Placement Halloween is the BEST holiday for one of my favorite income streams – affiliate article marketing. While I do not spend a huge amount of time on affiliate article marketing, I do like to do some strategic affiliate article marketing on certain holidays and [...]

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Hot Topics For Search Engine Traffic

Hot Topics For Search Engine Traffic While I typically encourage my community to write evergreen articles and content in order to get maximum shelf life, there are those times when I like to write articles on hot topics to get a surge of search engine traffic to my site. I also call these types of [...]

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Should You Write Article Titles For Readers or Google?

Should You Write Article Titles For Readers or Google? In the SEO (search engine optimization) world, there has always been a discussion about whether site owners, bloggers, retail site owners, etc. should write content and titles that target their community of existing readers or if you should write articles and article titles that gets good [...]

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April Article Ideas

April Article Ideas & April Article Suggestions Autism Awareness This is a great time to write first-person stories about your family’s journey & autism. It’s also always a good idea to write basic autism articles, as there are many people who still aren’t sure what autism is and the wide range of disorders on the [...]

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